The EECB or “executive email carpet bomb” is a well-crafted complaint letter that you send to a company’s top executives after you’ve got a customer service issue that you keep trying to get solved through normal means and just can’t get proper satisfaction. I coined the term a few years ago after a consumer told me about this great tactic he was using and I wanted a catchy name to use when writing about it.
To send an EECB, first make sure you’ve exhausted normal channels like the 1-800 line and regular customer service email. The EECB is a last resort, not a first option. Part of its effectiveness is showing the executive reading it that you can’t get the fair result by normal means. And if you abuse the tactic, you’ll weaken its power the next time you or another consumer needs to use it.
Then, write your letter (keep it short, under a page, keep it practical and make sure you have a real complaint where you suffered monetary loss or received goods or service that were materially below what they were advertised), then find a list of a company’s executives (Google Finance is a good resource), then figure out the the company’s email address format (old press releases are a good way, there are many other methods), then combine the names and the format into a big mass e-mail. More often than not, it results in problems getting solved.